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minimising risk...protecting reputation...maximising performance

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Building that towers in the sky


  • Better understanding and articulation of values and purpose

  • Clarity around strategic thinking and innovation

  • Enhanced decision making and courageous execution

  • Ethical Leadership

  • Governance and operating standards aligned with values to mitigate risk and protect against reputational harm

The first three questions are relatively easy to answer but without the moral justification of the fourth question the end can justify the means and a totalitarian philosophy can then take over.

This can have disastrous and costly consequences – witness the many well known organisations (public and private sector) whose capital value and reputation has been severely damaged through careless decisions.

Organisations need their teams to demonstrate more of their individual Humanity and Integrity in the workplace through serving and caring for every stakeholder and by developing a community of belonging.


Are we doing the right thing?


Do we have a noble purpose?

Are we doing it in the right way?


Are we operating decently and transparently?

Are we doing it for the right reasons?


Can we justify our “licence to operate”?

Is what we do based on the right values?


Do moral values guide our decisioning?

Delighted to announce that our client CHARPAK Ltd was RUNNER UP (highly commended) in the entire UK SME category at the Nov 29, 2017 Business Culture Awards gala event.

Fantastic achievement guys!

So proud of them and, of course, the work we have done with them over many years.


View the *Charpak Charter* here  


We are indebted to Peter for the work he has done with our Senior Team over the last 3 years.


Gary Smith, Director Charpak Ltd

O:0207 265 1005

T:07711 908920


17 Backchurch Lane


E1 1LQ

Principled Consulting (founded 2009) helps organisations achieve:

I am currently co-leading a Project Team on a regulator backed research piece on Risk Guidance within Financial Services.  This will be published in Q2 2019 and is expected to have a major impact on the current thinking of regulators, boards and risk professionals. See


We are delighted to support and endorse this industry initiative


Carolyn Williams, Director of Client Relations - Institute of Risk Management

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